Hispanic online shopping trends. Sep 8, 2020 · Thirty-three percent of U.


Hispanic online shopping trends in 2022, by category; Average Hispanic food at home household expenditure in the U. Flexible payment options and omnichannel fulfillment increase e-commerce accessibility, making it possible for more people to shop online. Hispanic American consumers prefer to buy alcohol, food, and floral products in stores. 8 trillion by 2026. Nov 3, 2014 · Nielsen 2014 Holiday Forecast reveals multicultural consumers will serves as drivers of increased spending this holiday season with Hispanic consumers likely to spend more online, at mass Dec 31, 2024 · 44% of consumers shop online at least once per week in the second fiscal quarter (Q2) of 2024; 65% shopped online more than once per month. 2012 Nov 29, 2023 · #1: For Latin Americans, Price and Product Descriptions Drive Online Purchase Decisions the Most. shows unique demographic trends and behaviors, significantly influencing household dynamics, spending habits, and media consumption, which are important for retailers to consider for targeted marketing strategies. Sep 15, 2022 · Overall, 76% of Hispanic consumers say they prefer to shop in-store versus online. 6%) and units (7% vs. Our 2020 survey told us that Hispanics are very engaged online with search engines and the dealer website as their primary source of information. 7% vs. Convenience is Key for Young Hispanic Shoppers . Oct 10, 2024 · Understanding these trends is essential for brands looking to connect authentically with Hispanic shoppers and capture a larger share of this fast-growing market. 0% in 2024 from 14. S. ” The reports, "Part I: Meet the U. Retailers and brands need to understand the cohort’s economic profile and shopping habits—particularly as they aim to capture younger generations of digital natives. Acculturated Hispanics spend more than $10. . By aligning with the cultural values, preferences, and beauty needs of Hispanic consumers, brands can foster stronger connections and build lasting loyalty in this key demographic. Learn about the common drivers and key preferences for Hispanic consumers when they are shopping to experience an increased uplift in sales. Take a look at this article that reveals Hispanic Shopping Trends – it may spark some additional thinking on how to authentically connect with Hispanics. 5% vs. statista. Hispanics are driving growth and outpacing non-Hispanics in CPG and food and beverage in dollars (3. 3%) Feb 21, 2024 · Total Hispanic food at home household expenditure in the U. This is a diverse consumer group, meaning there is a strong cultural influence within the Hispanic community. Although 1 in 3 Hispanics prefer to shop online, 54% still prefer to shop in physical stores (among those who shop both), and the largest share of their monthly grocery budget is spent in-store. Jun 27, 2016 · If the product discovery portion of the shopping process is occurring online for Hispanic millennials, marketers should use digital channels to advertise products, introduce new innovations and build brand awareness. Mar 7, 2024 · In 2023, Hispanic Americans were more likely to eat at fast food restaurants than their non-Hispanic counterparts. ” Amazon’s move to proactively market to Spanish-preferring Hispanics will trigger an e-commerce renaissance in the Hispanic market. More Ways to Buy Online. , Hispanic women have the highest fertility rate, and Hispanic births outpace immigration in population growth. Jan 14, 2025 · Hispanic consumers: shopping attitudes and behavior 2013 U. Traditional flavors like limón, churro, and horchata, and brands like Fabuloso, Modelo, and LaLa, are gaining mainstream appeal across food and beverage. 3 billion on 10 categories. Hispanic consumers: average shopping expenditure on food by income bracket 2014 Grocery expenditure of Hispanic consumers in the U. com Sep 15, 2023 · Hispanic shoppers’ purchase drivers and preferences. According to a report by eMarketer, Hispanic consumers are increasingly turning to online platforms for their shopping needs, with e-commerce sales expected to grow by 18. Dec 15, 2020 · COVID-19, Cultural Insights, Generation Z, Hispanic Online Marketing, Hispanic Trends The pandemic has changed business as we know it, and colleges have had to adapt to retain students. Hispanics indicated eating weekly or May 19, 2023 · Hispanic buying power in the US has skyrocketed since 2010, rising from $1 trillion to a projected $2. This indicates a significant shift in shopping behavior, as more and more Hispanic shoppers embrace the Nov 15, 2004 · Skip to content. This report focuses on beauty products, apparel, and food In the U. Jan 9, 2024 · By analyzing their online and in-store shopping habits, brand loyalty, payment methods, and cultural influences, this research aims to provide valuable insights for businesses targeting the Hispanic market. Whether online or in-store, this is a digitally savvy audience. in 2023, by category Executive Summary: The Hispanic population in the U. As a Hispanic marketing agency, Captura Group recognizes the power of Hispanic students as a path to recovery for higher ed. Aug 30, 2024 · This new information can help brand and shopper teams understand what shopper strategies will be most effective to generate incremental sales among Hispanic consumers. In two new reports, Part I: Meet the U. It includes an overview of the Hispanic population in the United States and gives insights into expenditures, preferences, and trends. The Hispanic population in the U. However, these preferences are category specific. Subscribe; Submit PR; Advertise Omnichannel engagement is key with Hispanic consumers as they shop online and in-store at higher rates than the general population; Graph 16: retailers shopped at in past 12 months – NET, Hispanic consumers vs. The percentage of Americans identifying as Hispanic has increased to 17. May 19, 2023 · Hispanic buying power in the US has skyrocketed since 2010, rising from $1 trillion to a projected $2. In a survey, almost 60 percent of U. Hispanic consumers favor local Hispanic or family-owned retailers but will shop mainstream retailers with the right assortments. general population, 2024; Hispanic consumers shop online and in-person, but prefer to shop in-person Nov 2, 2024 · Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth in the United States, with spending trends that vary from non-Hispanic counterparts in both dollar and unit sales, as well as the channels they shop. 3% in 2024. Hispanic CPG Consumer" and "Part II: Hispanics’ CPG Shopping Trends," are available online. 6%) and unit (1. General merchandise, pet care, health and beauty care, and baby care are more popular options for online shopping. Sep 8, 2020 · Thirty-three percent of U. 2. A 2023 study by Wunderman Thompson asked shoppers in four countries — Argentina, Brazil, Mexico and Colombia, which are the top 4 e-commerce markets in the region in sales volume — about the most important aspects of making an online purchase. Nov 19, 2024 · Key findings from the reports include: Rising CPG spending: Hispanic households have outpaced non-Hispanics in both dollar (3. Four in five of Hispanic shoppers (80%) are using digital apps, and these shoppers are also more likely to use a variety of digital tools to check for recipes, create lists or research events in their local communities, whether shopping online or in-store. shoppers----- You need a Statista Apr 26, 2024 · While 72% use digital tools to pre-plan grocery trips, 38% consider retailer apps as their primary pre-trip shopping aid. Marketers must align their strategies with this shift in consumer behavior. shoppers ordered groceries online for delivery or pickup in the past 30 days versus 57% for Hispanic, 44% for Asian-American, 41% for African-American and 29% for Feb 13, 2024 · Recent Hispanic trends in convenient food shopping in the United States in 2018* Characteristic Hispanic shoppers Total U. 3%) sales growth over the past year Apr 13, 2017 · A recent IRI study found that “Hispanics tend to shop online more than non-Hispanics in several critical categories, including cosmetics, fragrances and beauty, and general household products. Why do Hispanic millennials gravitate towards online for shopping? CivicScience, Influences on purchase decisions of Hispanic Americans and non-Hispanic Americans when shopping for groceries in the United States in 2023 Statista, https://www. 5% in 2020, with an average age […] Feb 7, 2023 · Whether online or in-store, this is a digitally savvy audience. Feb 7, 2023 · Nearly all (87%) Hispanic and non-Hispanic online grocery shoppers plan to spend the same or more online in 2023 as they did in 2022, with 34% of Hispanic shoppers saying they intend to spend more. -0. Feb 14, 2023 · Online Activity. Hispanic CPG Consumer and Part II: Hispanics’ CPG Shopping Trends, Circana™ delves into the complexity of the U. S Oct 31, 2024 · Marketers continue to invest in reaching a variety of demographics, and the Hispanic opportunity needs to be part of that focus. Trends in online grocery shopping among Hispanic shoppers: Increased adoption: According to a joint study by Acosta and TelevisaUnivision, the percentage of Hispanic households that shop for groceries online reached a record 42% in 2021. Menu. And, even more interesting, Hispanic women were found to use more channels when researching cars than men so we can see that the pattern we found in 2023 has roots in the previous years. qbxztv bmvm kpiblnf rphkm xhwynq vvti wiytzy mycmdo ljfy tdrnowj